First DataBank, a leading provider of integrated drug databases for the healthcare industry, today announced the company’s drug data has been integrated into American Well’s Online Care system, a secure, Web-based platform that facilitates on-demand, real-time Online and phone consultations with medical professionals any time of day.

Through the integration of First DataBank’s National Drug Data File Plus into American Well’s Online Care system, medical professionals are able to access comprehensive drug information for thousands of prescription drugs including a drug’s profile and important safety information such as side effects, drug interactions, official warnings and alerts, and medical conditions associated with a particular drug. In addition, they can file prescriptions electronically through the system. For the first time, the medical professional can consider such information while offering guidance to the patient or suggesting a course of treatment.

”American Well’s provision of on-demand, online and telephone care services meets a rapidly growing need of patients and consumers,” said Don Nielsen, M.D., President, First DataBank. “A vital component of that online medical consultation is access to reliable and comprehensive drug information to ensure patient safety is protected at all times throughout the care delivery process.” I am pleased that American Well has chosen First DataBank as their drug data partner in this important new healthcare service.”

American Well is partnering with health plans to bring a new generation of modern, cost-effective services to the healthcare market. By harnessing the power of consumerism and advancements in communication technology, American Well's Online Care framework allows health plans to dynamically manage care consumption by driving consumer-provider interactions to the member's home, the least expensive of all care settings. American Well and the Hawaii Medical Service Association (HMSA), Blue Cross Blue Shield of Hawaii, announced earlier this year an alliance which allows online care services to all residents of the state of Hawaii, -- 1.3 million people.

First DataBank’s National Drug Data File Plus is one of the healthcare industry’s most widely used sources of up-to-date drug information utilized at the point of care. NDDF Plus helps pharmacists, physicians, nurses and other medical professionals avoid medication errors, prevent adverse drug events, reduce drug-related expenses and improve the quality of patient care.

“This integrated offering will put drug information at the fingertips of physicians during the actual care encounter,” said Ido Schoenberg, MD, Chief Executive Officer of American Well, Inc. “This information, together with other tools and the power of live interaction will provide a broader foundation for physicians who are caring for patients using Online Care.”

About American Well
American Well has created a new healthcare marketplace where consumers and physicians can come together online to acquire and provide convenient and immediate healthcare services. Using the latest technologies in Web communications and digital telephony, American Well is committed to supporting health plans in meeting consumer and employer demand for affordable, efficient and immediate access to quality care. For more information, please visit www.americanwell.com.

About First DataBank
First DataBank, a subsidiary of Hearst Corporation, drives patient safety and healthcare quality by providing drug databases that are used within information systems that touch every aspect of healthcare. For 30 years, we have partnered with system developers to integrate and optimize our drug information to improve user workflow and enhance clinical decision making by those entrusted with treating patients at the point-of-need. For more information about First DataBank, call 800-633-3453 or visit www.firstdatabank.com.

© 2008 First DataBank, Inc. A subsidiary of Hearst Corporation. All trademarks mentioned herein are the properties of their respective owners.

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